Perfect Porridge

5 (Better) Reasons I’m Pumped for MIMA Summit 2011

Inspired by my co-presenter, Arik Hanson, and his post on 5 reasons I’m pumped for MIMA Summit, I decided to draft my “5 (Better) Reasons I’m Pumped for MIMA Summit” to one-up him.

The MIMA Summit is nationally recognized as a thought-leadership event and features speakers from across the country in content, mobile, design and many other categories. Arik and I are co-presenting this year, and (FACT) I look better in tights. In the spirit of proactive disclosure, I’m a MIMA member, a former board member and my employer, Weber Shandwick, is a MIMA sponsor.

1. MIMA = King
I’ve been a member of multiple professional organizations. I know from experience there is one and only one org that can compete with the Minnesota Interactive Marketing Association — Monday Night Football. As one of the oldest and largest IMA’s in the country, MIMA routinely pumps out monthly events numbering 200-300 attendees, and no other organization holds an annual conference at the 1,000 attendee mark. Do you know why it’s held at the Minneapolis Hilton each year? It’s the largest multi-room event venue in the state. And even then, we fill that sucker all the way up. MIMA board and committee members work their tails off year-round. They leverage this cache to pull the biggest, brightest and best speakers from the national conference circuit and bring them to our town. It may be hard to appreciate today, but you’ll notice the next time you drop $1,000 and airfare on a 6-hour Ragan conference.

2. The Topic
Arik and I are presenting: “Bloggers, Bribes and Blasphemy: Engaging Influencers in a Changing World” on Day 2 of the Summit. It’s a topic I’m endlessly passionate about. As both an interactive marketer by day and a music writer at night, I get to play both sides of the coin on a daily basis. From my endless Perfect Porridge email archives, I have a wealth of horrible outreach and engagement examples to share. On the marketer side, I also have some key client and industry-wide case studies to showcase best practices. Arik is known as an influential marketing blogger and also works in the industry. With our powers combined (“Wonder Twin powers activate!”), we’re going to annihilate this topic.

3. Smarty Pants
This is my second time presenting to the MIMA Summit audience, and that means one thing: great questions and high expectations. This group is smart. You don’t just wing-it with MIMA. Do you ever get the feeling that you’re not even close to the smartest person in the room? Try presenting to a room of 150 interactive marketers expecting you to blow their minds for 60 minutes. Talk about intimidating.

4. Nobody Actually Reads #4
It’s my belief that people write numbered lists, like Top 5 or Top 10, because they are easy to digest content, highly shareable and — for better or worse — serve as link bait to compel people to share them along. I doubt you even read this far. Prove me wrong. That’s all I have to share for number four.

5. Networking
Although monthly MIMA events and the annual Alphabet Bash are good for networking locally, you can’t beat a networking party of 1,000 people from the same town working in the same business. Seize that drink ticket and go find that next client, job or employee. I have concrete examples of landing new business and new employees from MIMA networking. Plus, it’s a great opportunity to meet those Twitter and Facebook fans in real life (IRL FTW, baby!).

So there you go. Between Arik and I, we’ve given you 10 reasons why we’re pumped for the MIMA Summit. His five and my better five. In your face, Arik.

Are you going this year? What are you looking foward to?

8 comments for “5 (Better) Reasons I’m Pumped for MIMA Summit 2011

  1. October 4, 2011 at 10:04 am

    Welll played, Swan. Well played. Does this mean we have to wear tights next Wed? Please say no…

    • October 4, 2011 at 10:07 am

      Oh yeah – we should totally rent some super hero costumes. Yours will have shoulder pads, of course.

      • October 4, 2011 at 10:30 am

        I actually think we should go Challenge of the Superfriends on this. Naturally, you’d be Batman. And obviously, I’d be your arch-nemesis, The Riddler. So, costume-wise, I think that’s a clear victory for me. 

  2. October 4, 2011 at 11:12 am

    Are you guys going to have entry music, like pro-wrestlers?

    • October 4, 2011 at 11:12 am

      I think we just about have to. What do you recommend?

      • October 4, 2011 at 11:17 am

        I think you should make it a Twitter voting contest. Come up with a few options for each, then you two can get your followers to vote. Top vote getter becomes each of your theme music.

        Also, you’re both prohibited from even thinking about Eye of the Tiger. Overused.

  3. October 18, 2011 at 1:40 pm

    I read #4.

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