I’m not a big fan of The Used myself, but this is the first time I’ve seen this kind of marketing tactic and just had to share:
On Monday August 31st THE USED will rock the Twitter-sphere with the FIRST EVER 24-hour tweet-for-ticket album listening party for fans. The admission? ONE TWEET GETS YOU IN. Built by Culture Jam Labs and Warner Bros Records, the virtual listening party for Artwork, the new album from The Used, will give fans the chance to stream the entire album in exchange for one tweet on the release date. The listening party will be hosted exclusively on .
Fans can enter this exclusive album listening party by turning their social Twitter updates into digital currency – essentially purchasing a ticket to the event with one tweet by tweeting the suggested message, “You can listen to the new @ album #Artwork today for 24 hours only at . ONE TWEET GETS YOU IN.”
Once inside the listening party, fans can stream Artwork in its entirety, see other fans participating in the listening party, and be some of the first to purchase the album on iTunes, Rhapsody or TheUsed.net. As a special bonus, fans will also be able to stream two B-sides, “On The Cross” (Save Yourself Mix), and “In A Needle” along with the album.