Greg Swan, managing editor


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Perfect Porridge

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OMG sweet unboxing video for Sims’ Bad Time Zoo

Sims, a Minnesota native and member of Minneapolis rap collective Doomtree (P.O.S., Dessa, Lazerbeak, Paper Tiger, Cecil Otter, and Mike Mictlan), is set to drop his second full length album, Bad Time Zoo, on February 15, 2011.

He just sent over this unboxing video, complete with using a box cutter to mutilate the cover art to make a shark. A SHARK! Then a lion. Then a vulture!! So cool.

Love the creativity and innovation here to reinforce the value of buying a physical album. The song is an instrumental version of “Weight” off the new album.

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