Did you hear about the Devo panel at SXSW? They’ve decided to market themselves just like you would beer or tissues. And the marketing push starts…now.
Check out this letter I just got from the “COO of Devo”
Friends,
The response to our SXSW panel has been overwhelming and we thank all of you for your continued support. Representatives from our musical division, the band Devo, as well as our corporate partners, used the occasion to present the ongoing mission and plan for the future in an open forum where the public was given the opportunity to respond. And while, unfortunately, important business commitments kept me from attending, I can safely report to you that the meeting accomplished several key tasks:
- Clarifying the state of de-evolution
- Illustrating the mechanics of our marketing plan
- Reviewing our current data and online statistics
- Focus group testing possible album titles
- Autographing a large inflatable dinosaur.
Most importantly, we had the chance to hear directly from the public regarding our mission to appeal to everybody and officially announce the upcoming Devo Song Study. As Derek Feltcher, Manager of Business Affairs, is currently ironing out the final technical details, I can only reinforce to you the import of this upcoming focus group and continue to express my burning anticipation for its release.
Until then please review this focus group in which, our corporate partner, Mother LA, tested the effectiveness of Devo’s new song “Fresh.”
Later is now,
Greg Scholl, COO of DEVO Inc.
I guess it’s working. I’ve never written about Devo before, at least.
devo, 
They have always worried me, those guys. And now I know why. They are out to conquer the world. They tried to do it through sonic manipulation, now they're using marketing strategies and communication theory.
I for one do not welcome our silly-hatted overlords.
They have always worried me, those guys. And now I know why. They are out to conquer the world. They tried to do it through sonic manipulation, now they're using marketing strategies and communication theory.
I for one do not welcome our silly-hatted overlords.
Hahahahahaha! “Testing the effectiveness” of a single. Brilliant.
Hahahahahaha! “Testing the effectiveness” of a single. Brilliant.
Hahahahahaha! “Testing the effectiveness” of a single. Brilliant.