(Photo from MichielB)
If you weren’t there, you missed it. But luckily hundreds of geeks were there to document today’s SXSW meltdown.
Nathan Wright at Lava Row has a good recap of what happened during today’s SXSWi Keynote by Facebook’s Mark Zuckerberg:
Today during the Mark Zuckerberg keynote at SXSW, a compelling thing happened. Zuckerberg was interviewed by author Sarah Lacy, who scored zero popularity points with the crowd. While she was frequently interjecting personal antecdotes, plugs for her soon-to-be-released book, twirling her hair and overall conducting a bad interview, all sorts of chatter and criticism was happening among audience members via various back channels such as .
The silently-brewing revolt finally came to a head when Lacy mentioned the a second time in response to Zuckerberg answering only with one-word responses, and Zuckerberg finally put her in her place by saying: â€œYou have to ask questions.â€ A jubilant, overjoyed cheer erupted from us – an audience of thousands of angry monkeys who were jilted out of a decent keynote conversation.
Lacy didn’t do her homework on the audience. This is a geek/designer/creative audience. Not one focused on business
She is totally getting defensive now, really poor empathy for the audience.
Jeff Jarvis says:
Twitter talk is negative, especially on Lacy.
The crowdâ€™s frustration finally comes out at the end when Zuckerberg tells Lacy, who goes on and on about him writing in Moleskines, that she should ask a question. He gets an ovation. She goes off on some odd rant about how he burns them and when he says he doesnâ€™t and that sheâ€™s making that up (heâ€™s saying it nicely) someone in the audience tells her to ask something interesting. She gets pouty saying that we donâ€™t know how tough her job is. Jeesh. Someone at a microphone mocks her and she gets sensitive. She says someone should send her a message telling her what she did wrong. All she has to do is read the blogs.
The chatter in Twitter wonders whoâ€™d do a better job interviewing him.
It’s yet another example of backchannels feeding what I’m calling “geek audience revolt” when a forum doesn’t meet their expectation.