Perfect Porridge

I’m thrilled to share my SXSW Interactive Panel, The State of Music Blogs in 2010, has been selected for the 2010 conference in March. ROCK!

Description:
Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry and what’s around the corner.

Discussion Questions:

• Journalist or super fan: what does it mean to be a music blogger these days?
• How will the new FTC regulations on freebies to bloggers impact today’s marketing practices?
• How important are aggregation sites to a band or record label’s marketing strategy and bottom line?
• If video killed the radio star and blogs killed the music mags, what will kill the music blogs?
• While the RIAA is suing fans for illegally downloading music, bands and indie labels are begging blogs to give away their albums for free. What’s the future of profitability in selling music versus giving it away?
• What new technologies (e.g., mobile phone, embeddable players, interactive video) are being used by bands to reach fans directly and what’s next?
• Will microblogging and lifestreaming of musicians directly interacting with fans affect traditional marketing strategies?
• How do burgeoning and established social networks help and hinder artists?
• What’s the worst pitch you’ve ever received and why?
• What’s the guaranteed strategy to position a band for ultimate blogosphere buzz?

Confirmed panelists to come next week (I’m not allowed to share those quite yet).

What would you like to hear discussed?