The music industry is once again blazing trails in the tech and social space. This time with “it” band Arcade Fire partnering with Google to create a personalized and interactive music video experience for “We Used to Wait.”
Pop open Chrome (you’re not still using IE are you?), close all other programs (this baby’s a beast), and let your browser take you on a musical adventure.
Arcade Fire play Saint Paul’s Roy Wilkins Auditorium with Calexico on September 22.