Greg Swan, managing editor


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Arcade Fire change the music video experience forever

The music industry is once again blazing trails in the tech and social space. This time with “it” band Arcade Fire partnering with Google to create a personalized and interactive music video experience for “We Used to Wait.”

Pop open Chrome (you’re not still using IE are you?), close all other programs (this baby’s a beast), and let your browser take you on a musical adventure.

Arcade Fire play Saint Paul’s Roy Wilkins Auditorium with Calexico on September 22.

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